Sex should not sell preteen clothing
June 13, 2011 by
Carol Conklin in
“Researchers found that about 30 percent of the clothing had ‘sexualized elements’ that ‘revealed or emphasized a sexualized body part, had characteristics associated with sexiness, and/or had sexually suggestive writing.'”
Clothing is no doubt a form of expression for every individual. However, it also holds true that we can be influenced by our surroundings. The media’s obsession with appearance and vanity is nothing new and admittedly we live in a world where we worship celebrity’s whose job is essentially to look good.
It used to be that little girls clothing usually meant a specific color and maybe a cute design. Today the clothing has become revealing and often is created to focus on a specific body part. For example short shorts and pants with lettering on the behind are all the rage. Just look at Victoria Secrets Pink Line geared toward the pre-teen & teenage crowd.
These stores know what they are doing, they are trying to introduce a brand so when they grow older they will stay with it. Not only are clothes more “sexy” but the overall message they are sending is that girls need to start to look more adult to be accepted.
What do you think it will take for these trends to die down?